Buice, who grew up on the beaches of Los Angeles, likens boardsports to marketing. "Marketing is like a wave: every one has its own shape and form, its own challenges," he enthused. "It's how you adjust to the challenge that will give you a successful ride. Airwalk taps into my core passion. That's what I grew up with. We want to bring authenticity to every brand in our portfolio."
-BRANDWEEK Magazine by Sandra O'Laughlin
AdWeek/BrandWeek NextGeneration of Marketers 2006, Art Directors Club - Los Angeles/Denver, AIGA National/Los Angeles/New York, Champion Paper, Engraved Stationery Manufacturers Assoc., FWA (2x), Neenah Paper, CreativityMag, Graphic Design: USA, How Magazine, Studio Magazine, SXSW Interactive, POPAI International, PIA.