1. more than usual; excessive; abnormal. 2. the study or theoretical analysis of such working methods; the branch of logic that deals with the general principles of the formation of knowledge; usage problem. means, technique, or procedure. 3. integrated visual communications; brand (re)engineering; photography + experimental mediums; the artistic madness + passion of one man's existence; denver colorado; eight zero one two one; copyright two thousand six; polymethodology.com

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Airwalk Brand; Fall 2004 print advertising campaign.

Concept + treatment executed at Collective International; Photography by Michael Muller.

Genetic Brand; (2003 print campaign)

Executed at Taré7/Airwalk International.

Coors Original Brand; 2002 print advertising + outdoor campaign.

Concept + treatment executed at The Integer Group. Photography by Michael Muller.

Stay tuned... much, much more to come.