Creative
Director / Strategic Brand Director
Collective International, Englewood CO
> 01.2004 - Present
Management, conception and strategy of the creative marketing department
for owned and licensed international consumer brands; Airwalk, Genetic,
Vision Street Wear, Lamar Snowboards, LTD., Dukes, Premise, Rage, UltraWheels,
Skate Attack and Von Dutch Footwear. Daily responsibilities include the
conception and implementation of major levels, and multi-tier disciplines
that embody the true genius of innovative creative talent and experience
matched with revolutionary marketing methods of advanced brand engineering.
Execute and manage the creation and processes of all brand marketing
strategies encompassing all aspects of advertising, print and media buying,
manage and approve all production elements, seasonal brand campaigns,
in-store retail strategies, online design and content, cross-promotional
efforts, guerilla/viral components, segmented distribution product and
advanced product, comprehensive consumer immersion and macro-micro trend
forecasting. Responsible for the management and direction of the Airwalk
Athletic team. Authorize, direct and facilitate all Global Licensee brand
marketing approvals for footwear, apparel, hard goods, accessories and
all consumer advertising and branding.
Creative Director
Taré7 + Airwalk International, Golden CO
> 03.2003 - 01.2004
Individually educated, strategize and directed, with approval and authority,
the creative and marketing teams for all owned and global licensed brands
of Taré7; Airwalk, Genetic, Etura, Alphanumeric Footwear, Ripzone
and AndyMac. All brands included footwear, apparel, hard goods and accessories,
as well as consumer/retail marketing and communications. Planned and
authorized all budgets and forecast planning of brand advertising and
media buys, promotions and special events, vendor and factory productions.
Delivered the concept, strategy and managed-development of all brand
campaigns, including print and motion productions, global licensed product
and specialized retail partnership programs. Managed the unity and direction
of strategic consumer branding with the product development teams and
marketing teams to bring the brands closer to consumer, and revolutionizing
the sales customer service teams.
Senior Art Director
/ Creative Director
The Integer Group, Lakewood CO
> 04.2000 - 03.003
Directed multiple networks of the nation's leading promotion and marketing
agencies, with annual billings in 2002 at $657 million. Developed strategic
brand planning and conceptual creative design/marketing initiatives for
international and diverse goal clientele. Creative leadership role involved
managing a series of teams, including creative, account service, account
planning, media buying, production studio, merchandising, while maintaining
brand strategies/identities. Daily interaction and management directly
with clients and new business relationships. Responsibilities encompassed
the full development and management of all levels of innovative creative
including all aspects strategy conception of advertising, broadcast,
promotional pos, brand development/re-engineering, new media, retail/direct
marketing, environmental design and trade show design. Clients; Airwalk
International Brands, Bristol-Myers Squibb, Coca-Cola Corporation, Coors
Brewing Company, Coors Original Brand, Denver Art Museum, Equifax, Marsico
Funds, Molson USA, Procter & Gamble, Qwest Telecommunications, Quest
Diagnostics, Universal Pictures.
Senior Art Director
Starz Encore Media Group, Denver CO
> 11.1998 - 02.2000
Managed and developed all creative for print/video departments, integrating
the direction and tactics with marketing departments, directing and creating
tactical collateral strategies for international premium cable/satellite
networks, Starz!, Encore, Starz! Theater, Black Starz!, Action Channel,
Mystery Channel, Western Channel, Romance Channel, WAM! True Stories
and various international digital networks.
Senior Art Director/Designer
Boldface Design, Los Angeles CA
> 10.1994 - 10.1998
Individually directed concept, development, design, production and management
- including all aspects of advertising and marketing of industry corporations
and brands of entertainment, corporate and non-profits. Managed production
budgets; coordinated vendors, planned/maintained production schedules.
Clients; Aids Project Los Angeles, City of Glendale, City of West Hollywood,
Cal Arts, Herb Alpert Foundation, KNBC 4 Los Angeles, Top Beat Records,
Universal Pictures Home Video + Music.
polymethodology. {personal
venture}
Personal pursuit in the experimentation, influencing and execution of
various mediums and disciplines of brand (re)engineering and design.
Engaging strategic design + marketing communications, photography, multi-media/motion
and typeface design.
Clients; AIGA Colorado, Art Directors Club of Denver, Caffeine Publishing,
CBO, ImageWorks, IRS Records, Mandate, New World Entertainment, Raygun
Publishing, Rotor Heavy Industries, ScreenFriends, Xaos Tools, X-ray
Magazine, Zoo Entertainment.
Education
1992 Associate of Arts, Learning Tree University, Los Angeles CA
1993-1994 BA Certificate Studies, ArtCenter College of Design, Pasadena
CA
1998-1999 BA Certificate Studies, Arapahoe Community College, Littleton
CO
Awards
AdWeek/BrandWeek NextGeneration of Marketers 2006, Art Directors Club
- Los Angeles/Denver, AIGA National/Los Angeles/New York, Champion
Paper, Engraved Stationery Manufacturers Assoc., Neenah Paper, Creativity
Magazine, Graphic Design: USA, How Magazine, Studio Magazine, POPAI
International, PIA.
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